A survey of more than 3,000 owners of Apple products found that 61% of them plan to buy AirTags, and the majority of those intend to buy multi-packs. The survey also revealed (somewhat worryingly) what they intend to track.

Color choices were also discovered for those planning to buy the new iMac …

Gadget company SellCell carried out the survey, which revealed the huge popularity of AirTag.

There was, however, grumbling about the cost of accessories, with two-thirds thinking holders should be included.

Over six in 10 (61%) iPhone and iPad users intend to buy the new AirTag, while 39% aren’t interested. 54% think what Apple charges for AirTags is a good deal, 32% think it is reasonable, 14% feel it is expensive and should be cheaper.

Respondents were asked what they like best about AirTags, and these were the answers – in order of the number of votes received: “reliable as it leverages Apple’s robust Find My network” (42%), “great value for money” (19%), ‘strong privacy features’ (15%), “uses replaceable batteries that last about a year” (10%), “has plenty of accessories” (6%), “personalization with engraved text, emojis, numbers” (5.3%), “better overall design than rivals” (2.7%) […]

57% of those buying AirTags would get the $99 four-pack bundle, whereas 43% would buy them individually for $29.

Respondents were also asked what they would track with their AirTags. Worryingly, “partner” made the list.

  • Keys – 42.4%
  • Pets – 34.8%
  • Luggage – 30.6%
  • Bike – 25.8%
  • Purse / Wallet – 23.3%
  • Airpods case – 19%
  • Kids – 15%
  • Car – 10.2%
  • Drones – 7.6%
  • Partner – 6.9%
  • TV remote – 4%
  • Laptop bag / Rucksack – 3%

Those planning to buy the new iMac were asked their color preferences, and blue proved more popular than silver.

  • Blue – 33.4%
  • Silver – 30.1%
  • Green – 13.4%
  • Purple – 8.9%
  • Yellow – 6.8%
  • Pink – 4.1%
  • Orange – 3.3%

Customers were also asked to look ahead to the iPhone 13 and say which features they hoped to see. The return of Touch ID topped the list.

  • Return of Touch ID – 21%
  • Higher refresh rate display (120Hz) – 17%
  • Smaller notch / Notch-less design – 15%
  • Return of in-box charger – 12%
  • Bigger battery – 11%
  • Better camera features – 8.2%
  • Faster processor – 6.8%
  • Compact phone – 5%
  • Better waterproofing – 2.2%

Photo by Jonas Elia on Unsplash