Philips Hue smart lights have been among the most consumer friendly smart home upgrades on the market for years, and today a new addition to the connected bulb lineup is making the upgrade even easier. Signify is officially announcing Philips Hue with Bluetooth, all-new smart lights that don’t require a bridge for setup.

Philips Hue is launching its Bluetooth lighting lineup with three products today with more to come later this year and next year:

The Philips Hue system has previously relied on a network connected bridge using a Zigbee mesh network to communicate with each smart bulb. The new Bluetooth connected bulbs aim to make getting started easier by eliminating the need for a bridge while still offering Zigbee connectivity.

Both Zigbee and new Bluetooth bulbs are compatible with the Philips Hue Bridge for expanding features including HomeKit support, remote access, Philips Hue Entertainment, and Friends of Hue and third-party app support.

All three new Philips Hue bulbs launch today from $14.99 to $49.99 with more Bluetooth products to come. Learn more at meethue.com.