PetSmart remains the leading pet retailer in North America today for several reasons. With over 1600 open stores on the continent, this pet company has established itself as an authority in the field! The increasing number of pet owners simply means more customers for the company. Many wonder how they have managed to thrive and won the hearts of millions.
This article will enlighten you on the competitive advantages PetSmart has over every other company, including its close competitor PetCo.
Functionality and Vision
PetSmart is the largest retailer of products and services every pet and pet owners needs and wants. They offer services like veterinary, grooming, training, and more to customers in an effortless way. These services constantly provide them with a steady flow of paying customers. It has been so profitable for the company that they have a 26% annual growth. Their vision speaks to new and returning customers and with their product and service delivery, it is evident that they aim “to provide total lifetime care to every pet, every parent, every time”.
Accessibility
PetSmart stores are always easy to find. They are usually placed in strategic locations (close to main streets) that allow their customers to find them without trying. 1600 stores may sound a bit much but it is apparently what is needed to keep a company like PetSmart open and successful. They also have 200 hotel facilities for pets, where they can receive premium day and boarding care. Their stores and facilities also serve as a connecting ground for them to interact with their customers and visitors.
Large Stores
Large stores often have more traffic than small ones. This is why PetSmart ensures that not only are their stores strategically placed in locations close to main streets, they are also huge. They do a great job at stocking each store with every lifetime product a pet may need. This makes people they are an expert in the field and they are!
Large Range Of Products And Services
There is no product or service your furry friend needs that you can’t find at a PetSmart store. Their large range of products and services keep their customers happy and their pockets growing. As a customer or a visitor, you have 11,000 products to choose from available at all stores. If you are an online shopper, that’s fine. 10,000 of the same products are also available online. Their grooming, daycare and boarding, veterinary services are next to none. Your pet is in for a good time with each visit you make to PetSmart.
Adoption Advocacy
At the root of every thriving company is the service of giving back and helping the community. PetSmart takes pet adoption very seriously. They host adoption days in their offline stores and encourage pet adoption on a large scale. They work closely with local charities and organizations to ensure animals stay off the streets. Their website hosts links that connect owners with pets and charities. Their values towards pet care help them establish long profitable relationships with their customers.
Pet Care
PetSmart would be nothing if they didn’t offer such excellent pet care. They not only offer it to their pets but they also help owners take care of their pets like a parent would a human child. For example, you can find all you need for your pet at one store. This helps save time, money, and energy. Also, they provide the best food, toys, accessories and care plans that can last the lifetime of your pet. It is a fact that excellent service is the best way to ensure visitors become new customers and in turn, new customers become returning ones.
Customer Service
Imagine walking into a pet store and the salesperson is insensitive to pets? Now that’d be a major turn off. PetSmart’s employees, especially their salespeople, are extremely friendly and competent. They show great care to the pets in their care and this is one of the reasons why people trust their products and services.
Loyalty
PetSmart is loyal to its customers through and through! Their customers and their pets are their priority. Not only do they sell quality products every day of the year, but they also build and maintain good relationships with their customers. They have proven in the past that their customers’ satisfaction is more important to them than the profits they make (although they do make quite a bit of profit). They have an attractive point system where a customer can earn eight points for every $1 spent in their offline or online stores.
Conclusion
PetSmart has a lot of perks. They remain the top choice for several reasons. But “price” isn’t the game they play. If you are looking for lower prices then PetSmart shouldn’t be your stop. But they certainly have a way of making every cent you spend worth it. The product and service range, the merchandising, the efficient staff, their adoption platforms and more help maintain their competitive advantage over all others.
What can I do with my PetSmart points?
Customers who get up to 1,000 points can redeem them for a $2.50 discount on any product (except gift cards) or service for a full year.
How can I track my PetSmart points?
Points can be tracked via the retailer’s website or mobile application.
Does PetSmart give birthday gifts?
Yes. If you register your pet a week before their birthday, PetSmart will send a birthday greeting card and a coupon for a free toy or treat valid for 24 hours.
